

Boutiques, Culture, Dining, Drinks, Wellness, And Scene
HIT THE SOHO STREETS
SoHo is a NYC neighborhood unlike any other – infused with creativity, evocative expression, and artistic dedication. A neighborhood set apart by its cobblestone streets, fashion, street art, and the individuals who call this place home. Our top recommendations will show you how to do SoHo right.
start exploringSalon 94 Freemans

Intimate contemporary art gallery showcasing memorable exhibitions and art fair presentations.
Get DirectionsShoott Phototours

Capture insta-worthy photos from your visit in the city with a professional photographer
Get DirectionsOne World Observatory

At the top of One World Trade Center. Discover An Experience Above at the Freedom Tower in New York City
Get DirectionsLeslie-Lohman Museum of Art

LGBTQ+ contemporary art museum with a mission to exhibit and support LGBTQ+ art and artists.
Get DirectionsMuseum of Chinese in America

Museum presenting the history, heritage, diverse experiences, and culture of Chinese-Americans.
Get DirectionsAether
Inkerman New York
Suitsupply

Don't just fit in, find your own perfect fit. Shop your way: In-store or online, with fast delivery and returns
Get DirectionsONS Clothing

Known for their quality and fits, ONS is a one-stop shop for men's apparel and accessories.
Get DirectionsMolton Brown

Established in 1971, Molton Brown have built an illustrious reputation as London's fragrance experts
Get DirectionsHugo Boss
Stella McCartney SoHo

Since 2001, Stella McCartney has empowered women globally with effortlessly wearable pieces and conscious choices. Having never used leather, feathers, fur, or exotic skins, the brand has pioneered a more responsible take on fashion – crafting timeless wardrobe staples and iconic vegan accessories from innovative, elevated materials kinder to Mother Earth.
Get DirectionsMcNally Jackson Books
Saturdays NYC
STONE AND STRAND

A women-led, New York City-based fine jewelry brand that handcrafts fairly priced fine jewelry, made of precious metals and gemstones, with every piece designed to be an accessible indulgence.
Get DirectionsMoMA Design Store
Dinosaur Designs
Fueguia 1833

One-of-a-kind perfumerie selling limited edition fragrances featuring never-before-used ingredients.
Get Directionsoo35mm
AIRE Ancient Baths

Inspired by ancient civilizations, AIRE creates a unique relaxation oasis for total mind and body relaxation. Experience a series of thermal baths, relaxing massages and unique body rituals.
Get DirectionsFabio Scalia Salon
Bliss Spa

Day spa offering skincare & other treatments, plus a range of bath, hair & makeup products
Get DirectionsTribeca Med Spa

Since 2006, Tribeca MedSpa has been at the forefront of medical advances and anti-aging technology
Get DirectionsDry Bar
Work Train Fight

Since 2009, Work Train Fight has been one of the top Boxing & Strength Training gyms in NYC. They offer classes for all levels, guided by elite trainers. Enjoy 10% off all services when you stay with us. Classes, Open Gym, Personal Training, and more!
Get DirectionsFellow Barber

Contemporary barbershop with elevated services and a commitment to supporting the LGBTQ+ community and beyond.
Get DirectionsExcuse My French
NoMo Kitchen
Library Café

The Library Café offers coffee, tea, and breakfast bites in an intimate setting.
Open Monday-Thursday 8am-11:30am
Apotheke

Tucked away cocktail bar in the heart of Chinatown serving medicinal-inspired cocktails.
Get DirectionsJajaja Mexicana
Macao Trading Company
The Up & Up
Thai Diner
Butler

Butler serves up pastries from a Michelin-starred pastry chef, Intelligentsia espresso, and made-to-order breakfast and lunch dishes.
Get DirectionsAñejo
Balthazar
Au Cheval

Elevated American fare featuring quality burgers and more in a stylish setting akin to the Chicago flagship.
Get DirectionsScarr's Pizza
Jack's Wife Freda

Lively all-day American-Mediterranean bistro serving clean eats and classic cocktails in a casual setting.
Get DirectionsJoe's Shanghai

Popular Chinatown eatery well-known for its soup dumplings and other Shanghainese favorites served in a casual setting.
Get DirectionsSkin Contact
Lure Fishbar

Upscale seafood restaurant known for its maritime-themed interiors and happening bar scene.
Get DirectionsAltro Paradiso
Blue Ribbon Brasserie

Iconic, late-night eatery serving American digs and seafood in a friendly atmosphere.
Get DirectionsNiche Niche
La Mercerie
La Compagnie des Vins Surnaturels

Rustic yet sleek wine bar with a large selection of wine and French and Mediterranean bites.
Get DirectionsLe Botaniste
Bistrot Leo

Cozy, yet modern setting with dishes featuring rich flavors of a classic French bistrot with a menu striking a contemporary balance between lighter dishes and heartier classics.
Get DirectionsHancock St.

Neighborhood restaurant by John McDonald & Chef Ryan Schmidtberger that serves American bistro fare highlighting fresh ingredients and elevated twists on classic dishes.
Get DirectionsEVÈNTO

Join Evento for New York's most fun cooking party. You'll learn how to make pasta or pizza, drink at the open wine bar, eat delicious food, and dance too!
Get DirectionsMuseum of Ice Cream
Paint N Pour
Great Jones Distilling Co.

Visit Manhattan's only active whiskey distillery and enjoy a guided tour and tasting experience, or its bars and restaurant.
Get DirectionsThe Uncommons

Visit Manhattan's first board game cafe for coffee, craft beers and wine, light bites, and your favorite board games!
Get DirectionsThe Hole

The newly opened second location of the famed contemporary art gallery by Kathy Grayson.
Get DirectionsSloomoo Institute

Sloomoo Institute celebrates joy through sensory play. The mission: embrace the power of #satisfying through vivid color, the sense of scent, tactile compounds, and captivating visuals and sounds.
Get DirectionsGoldBar
Kind Regards
Bowery Ballroom
Ray's

Celebrity-owned hotspot with dive bar vibes, a pool table, beer, and craft cocktails.
Get DirectionsCafe Select
Le Poisson Rouge